Sulfur Studio Website Redesign
Sulfur Studio • 2024 • UX Designer
Sulfur Studios needed a website that was easier to navigate and better showcased local and national artists’ work. The existing site struggled with usability and did not fully support the studio’s mission to engage the community through art and events.
Overview
Redesigning Sulfur Studios’ Website for Clarity and Access
In this project, I redesigned the website to create a seamless, intuitive experience that improves access to exhibitions and services while highlighting the studio’s creative identity. The new design supports event promotion and artist showcases, making it easier for users to explore and engage with the local art community online.
figma.com
Sulfur studio.com
Sulfur studio.com
Sulfur studio.com
Sulfur studio.com
figma.com
Impact
Boosting Engagement and Conversion Through a Clearer Experience
The redesigned site increased user engagement, improved browsing efficiency, and reduced purchase friction—helping Sulfur Studios better showcase artists while supporting online sales.
+1 min
Avg. time on exhibitions
+50%
Faster info retrieval
↗45%
Faster checkout
Problem I
Users couldn’t easily navigate the site to explore or purchase art
The website’s disorganized structure made it hard for visitors to find what the studio offers, understand its mission, or confidently purchase artworks. Users felt lost and often abandoned browsing before taking action.
Sulfur studio.com
Solution 1: Streamlined navigation to support art, community, and accessibility.
I restructured the site’s navigation by streamlining the dropdown menu, using images, and limiting tab options to align with user expectations while highlighting Sulfur Studios’ core mission. This made it easier for visitors to explore artist work, discover events, and shop confidently, encouraging them to click and engage without confusion.
Sulfur studio.com
Before
After
Problem II
The site’s content felt repetitive and unfocused
Users encountered repeated or unclear information across pages, which diluted the studio’s message and overwhelmed visitors looking to learn about exhibitions, events, and shopping options.
impact magazine
Read Impact online
Purchase Issues
IMPACT Magazine - Ad Space
Magazine Submissions
Exhibition & Event Calendar
Exhibition & Event Calendar
The Ellis Gallery: "Whistling in the Dark" by Debora Oden
The Ellis Gallery: Living on the Edge Photographs by Teake Zuidema
The Supporter Gallery: "Wild Thing"
July First Friday Festivities
Drive Thru Art Box
Shipping Info
Savannah Art Calendar
SupporT
Supporter Program
Donate!
Program Sponsorship
Before
Solution 2: Clean Structure for Confident Browsing
We relocated key sections like Events, Support Programs, and Magazine Submissions from the overcrowded navigation into curated homepage sections. This reduced clutter in the navigation while delivering concise, inviting copy that guides visitors through exhibitions, programs, and opportunities, reinforcing Sulfur Studios’ mission with clarity.
Before
After
Problem III
The shopping flow felt overwhelming and uninspiring.
Although the checkout steps existed, the shop lacked visual clarity and warmth, making the browsing and purchasing experience feel disconnected from Sulfur Studios’ mission and less inviting for users to explore and support local art.
Sulfur studio.com
Previous Shop Flow
Solution 3: Made the shop visually clear and engaging to encourage art discovery.
While keeping the core checkout flow unchanged to respect user expectations, I redesigned the shop’s visual hierarchy and layout to guide visitors seamlessly through browsing and purchasing. By adding clear sections for New Arrivals, Local Artists, and Studio Magazines, I transformed the shop into an inviting space aligned with Sulfur Studios’ mission—encouraging users to discover, appreciate, and confidently support local art.
Sulfur studio.com
Before
After
Problem IIV
The shop lacked subcategories, making browsing overwhelming.
Previously, all products were displayed in a single, unfiltered grid with no categories or filters, forcing visitors to scroll endlessly to find what they needed, leading to frustration and drop-offs during product exploration.
Sulfur studio.com
Previous Sulfur Shop Page
Solution 4: Organized the shop with clear categories and filters.
I introduced product subcategories, featured filters, and a search bar to structure the browsing experience, allowing users to easily find items by type, price, or collection. This made the shop more intuitive, reduced friction, and encouraged confident exploration and purchasing.
Before
After
Problem V
The website failed to tell the stories behind the art.
Visitors couldn’t discover the artists’ voices or the inspiration behind each piece, making the art feel like generic products rather than unique works tied to a community of local creators.
Sulfur studio.com
Lacks clear artwork details & story for users.
Solution 5(a): Showcased the human stories that bring each artwork to life.
We added a “Meet the Artist” section on product pages, allowing visitors to learn about the artist’s background and creative journey. This gives each artwork context and personality, transforming the shopping experience into a personal, story-driven exploration.
Before
Back to ARTS Southeast | Sulfur Studio
SULFUR SHOP
Home Decor
Prints
Accessories
Books
Impact Magazine
Artist Collections
Sulfur Merch
←Back to Home Decor
ALFREDO COLLECTION
ALFREDO vase, light green
3 Reviews
MOUTH-BLOWN GLASS
$229.00
Seemingly defying gravity, the Alfredo Vase in light green glass is a striking piece of work with or without flowers. Its pleasing bulbous shape inspires creativity in flower arranging but looks just as good alone or in a group of other vases.
Designer Alfredo Häberli’s joy in his work is clearly visible. His pieces for Georg Jensen are sculptural and sensuous but always with a sense of humour and a strong character. This quality has earned Häberli a legion of fans worldwide.
The Alfredo vase is made from mouth blown glass.
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+PRODUCT DETAILS
+SHIPPING AND RETURNS
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RELATED EVENTS
Meet the Artist
See More About this Artist→
Alfredo Häberli
Alfredo Häberli
Alfredo Häberli (b.1964) is an internationally renowned Swiss Argentinian product designer, based in Zurich, Switzerland. Häberli manages to unite tradition and innovation along with joy and energy in his designs. Much of his work is strongly influenced by his early childhood in Argentina as well as his curiosity and exploration of everyday life. The results are works with a strong expression and emotionality. Häberli collaborates with some of the leading companies in design including Alias, BMW, Luceplan and Schiffini. His work and designs have been shown in numerous exhibitions throughout Europe and he has received many awards during his extensive career.
Recent EVENTS
Reviews
Write a Review
I love it!
Add a little colour to your home decor.
2 weeks ago
Beautiful and brightly colored
This definitely gives Emerald vibes.
1 month ago
So good I bought 2!
Beautiful design & amazing with or without flowers.
2 month ago
SULFUR SHOP
Pick Up Location
2301 Bull Street,
Savannah, GA 31401
Phone: 912-231-7105
Email: info@artssoutheast.org
Opening Hours
Thursday to Sunday,
from 12.00p.m. to 5.00 p.m.
Back to ARTS Southeast | Sulfur Studio
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FAQs
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Discount
About Sulfur Store
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Donate
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© 2024 Sulfur Studio + ARTS Southeast All Rights Reserved.
After
Solution 5(b): Connected upcoming events with artists.
We also integrated event links on product pages, enabling visitors to see when and where the artist will be featured at Sulfur Studios. This helps users connect more deeply with the artist’s work and encourages them to engage with the studio’s community events.
Sulfur studio.com
Meet the Artist
See More About this Artist→
Alfredo Häberli
Alfredo Häberli
Alfredo Häberli (b.1964) is an internationally renowned Swiss Argentinian product designer, based in Zurich, Switzerland. Häberli manages to unite tradition and innovation along with joy and energy in his designs. Much of his work is strongly influenced by his early childhood in Argentina as well as his curiosity and exploration of everyday life. The results are works with a strong expression and emotionality. Häberli collaborates with some of the leading companies in design including Alias, BMW, Luceplan and Schiffini. His work and designs have been shown in numerous exhibitions throughout Europe and he has received many awards during his extensive career.
Recent EVENTS
Sulfur studio.com
Sulfur studio.com
Related Events / Alfredo
MAR
TO MAR 5
4
Season III - Silver Edition
04th-05th MAR 2024
Join us for an exclusive unveiling of "Alfredo Häberli's Season III - Silver Edition," a captivating exhibition that marks the latest chapter in the celebrated journey of internationally acclaimed designer Alfredo Häberli. Hosted in the heart of our vibrant city at Savannah , this event promises an immersive exploration into Häberli's innovative design ethos, brought to life through his latest collection of works.
Location: 2301 Bull St, Savannah, GA 31401
register EVENTS
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